Korean skincare brand Anua has appointed Kendall Jenner as its first-ever global brand ambassador, launching a worldwide campaign anchored around its PDRN Collagen Glow Facial Serum Spray. For a brand that built its cult following on clean formulations and understated packaging — not celebrity flash — the move signals a deliberate pivot toward mainstream Western markets.
Anua Goes Global: Kendall Jenner Named First Brand Ambassador for K-Beauty's Quiet Giant
Korean skincare brand Anua has tapped Kendall Jenner as its first-ever global brand ambassador, marking a major Western push for one of K-beauty's most ingredient-forward labels. The campaign centers on Anua's PDRN Collagen Glow Facial Serum Spray — and it's worth understanding what's actually in that bottle.
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