Juice Beauty's Founder Is Back With a Biotech-Forward Skincare Line Built Around Grape Exosomes

Karen Behnke, the mind behind Juice Beauty, is launching Beauty Crush Skincare — a regenerative biotech brand anchored by proprietary grape-derived exosomes sourced from her own certified organic Sonoma County vineyard. Here's what the science actually means.

Karen Behnke built her reputation on clean beauty before "clean beauty" was a marketing category. Now the founder of Juice Beauty is back with a new venture — Beauty Crush Skincare — and this time she's pushing further into science, combining regenerative biotechnology with ingredients harvested from her certified organic vineyard in Sonoma County.

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